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PRPR at Mobile World Congress 2017

Mobile World Congress evokes a range of emotions from attendees and exhibitors alike. Some of the more seasoned veterans have grown somewhat weary of the event, while the less experienced still marvel at the enormity and scale of the event that takes over the whole of Barcelona for a week. With this being my first time, I fell into the latter category.

 The day before MWC I’d read about the re-release of the Nokia 3310. On the surface this is not a particularly revolutionary device and should not be receiving too much excitement. Technology
wise it is somewhat of a dinosaur, lacking the power and versatility that we now expect from our phones. However, I was inexplicably excited and made my way to the Nokia stand as quickly as I could. Maybe it was the nostalgia or maybe it was the idea of being reunited with snake, but I couldn’t help but be drawn in.

I’d like to say the nostalgia passed and I was unimpressed with what I saw, but the truth is I wasn’t. The raw simplicity of the Nokia 3310 acted as a much-needed reminder of what a phone is and was always meant to be. It was not a pocket-sized supercomputer, it was first and foremost a phone. With all the innovation in the mobile phone space, the buzz around the Nokia 3310 highlights the demand for the improvement of basic features, with battery life perhaps the finest example of this. The 30 days of battery life found on the 3310 is a far cry from my old iPhone 4s, which towards the end of its life needed to be charged two or three times per day depending on usage.

Another area of interest for me was virtual reality. I’d always considered virtual reality gaming a bit of a novelty and wanted to test it out first hand to see if this was true. It was not. VR was truly immersive and a gaming experience like no other. I found myself forget I was in a packed exhibition hall and was fully engrossed. The limitation I see is that it is so intense that gaming for hours at a time would be too much for the average user. VR is a short burst style of gaming and I’m not sure how commercially successful this can be. Even if there is an interest in the games themselves, will the price be low enough to justify playing for such short periods of time.

Mobile World Congress has filled me with a lot of optimism for tech in the coming years and I look forward to seeing how things will develop.

By Sam Morgan, Account Executive at PRPR

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