A webinar can be a very easy and cost-effective way to engage with your audience, attract potential clients and increase brand awareness. Here are our top tips to get the most out of your own webinar.
Choose a compelling topic
Before anything else, you need to decide what you are going to say. While it must of course sell your products, services and business; make it topical and educational, rather than an overt marketing push. Whether it is about women in cyber security or securing industrial environments in the age of COVID-19, find your specialist topic that can provide value to a wider audience. Position your speakers as thought leaders and give people a reason to attend.
Decide the format and length
These will depend on the size of the audience you expect, how interactive you want it to be and whether you want a panel of speakers. Our recommendations to keep attendees engaged include mixing presenters, using the polling function to provide immediate feedback on results, and encouraging the audience to ask questions at regular intervals during longer webinars.
Having a moderator to manage the technical side of the webinar and ask participant questions means you can focus on your presentation and not on what people are saying in the question panel or on who has raised a hand. PRPR often provides a moderator during the webinars we run to lead the proceedings.
Pick a date and time
The optimal date and time for a webinar varies but generally Tuesday to Thursday and between 10am and 12pm works best, unless you are trying to cover different time zones.
Importantly, people should have at least two weeks’ notice to put it in their diaries and check for other events that your target audience might be attending before you go ahead.
Promote your webinar
For larger webinars you can consider setting up a dedicated event page. Eventbrite is the platform most people are familiar with, however platforms such as GoToWebinar and Zoom also have their own registration system with branded registration pages.
Use social media and your website to spread the word, publicise your webinar in email signatures and encourage other people to do the same.
Make sure you’re prepared
We often schedule practice sessions with our clients to ensure that they are familiar with GoToWebinar or Zoom, or to help them choose which one they would like to use. It also provides a chance to walk through slides, ensure any polling is working, do a sound test and check that everything will run smoothly.
Analyse the data
Following the webinar, we provide a list of who registered and who actually attended. You also get a recording of the webinar. If required, we can edit the recording so it can be uploaded to the company website or YouTube channel to be viewed on demand. Other analytics will also be made available such as polling results, questions asked on the webinar and attentiveness of the attendees. Looking at the analytics highlights what works best for your audience and can inform your decisions when preparing future webinars.
Follow up with your attendees
Make sure to follow up! If the attendance was up to 100 people, we send a personal follow–up to attendees to thank them if they asked a question and check they got the answer they wanted, as well as ask them what they thought of the webinar. For a larger webinar, we encourage sending out a formal survey.
We also recommend contacting those who registered and didn’t attend, to give them an opportunity to view the recording. This will drive further traffic to your website or increase views on your YouTube video.
Use PRPR’s experts
Webinars take a bit of planning and organisation but if done well, they are a good, low-cost way for you to engage with a wide audience and get to know them without going anywhere.
PRPR can help you do it quickly and easily. All you have to do is put the content together and leave the rest to us.